

BY ALLISON POTTERMAN
LAS VEGAS, NV - You Don’t Need a Perfect Plan - Just the Courage to Start
I never set out to become an author. But after two decades of building companies, mentoring founders, investing in startups, and navigating the unpredictable highs and lows of entrepreneurship, I realized there was something missing in the startup conversation.
We celebrate big wins and sleek pitches. We admire visionary unicorns and billion-dollar valuations. But we rarely talk about what it really takes to build something meaningful, especially when you don’t have perfect conditions, endless funding, or the right last name.
So I wrote Grow Into It, a book for the rest of us.
This is the book I wish I had when I was starting out. It’s the manual I needed when the roadmap didn’t exist. And it’s the message I now share with every founder I meet:
You don’t need a perfect plan.
You need the courage to move forward anyway.
Why I Wrote This Book
Years ago, my dad and I started a med-tech company in Poland. We had one product, a tiny budget, no outside investors, and a lot of stubborn belief. We didn’t move fast, we moved forward. Step by step, mistake by mistake. That company now operates in more than 110 countries.
Since then, I’ve founded multiple ventures, helped scale international businesses, and mentored entrepreneurs from across Europe, Asia, and the U.S. And through all of it, one truth stands out:
The best founders aren’t the ones with all the answers—they’re the ones willing to build while figuring things out.
Who This Book Is For
Grow Into It is for people in the arena, the entrepreneurs, innovators, and changemakers who are growing something from the ground up.
Whether you’re:
Just launching and unsure what to do next
Scaling with limited resources and lots of pressure
Pivoting after a setback or tough season
Trying to align growth with your values and purpose
…this book meets you where you are. It’s not about chasing shortcuts. It’s about building with intention, integrity, and long-term resilience.
What’s Inside
Each chapter is built around real-world lessons, not abstract theories. I share personal stories, hard-won insights, practical frameworks, and case studies from ventures I’ve led, supported or read about. The structure is designed to help you grow, personally and professionally, through each stage of the entrepreneurial journey.
Here’s some of what you’ll learn:
How to validate your business idea with minimal resources
How to manage cash flow when every dollar matters
How to attract customers without burning money on ads
How to build a team and culture on a budget
How to know when to seek funding and how to do it strategically
How to scale your company without losing your soul
How to stay ahead of trends while staying true to your mission
How to turn setbacks into fuel and use failure as feedback
How to balance short-term execution with long-term vision
What You’ll Walk Away With
By the end of this book, you won’t just have a list of tools, you’ll have a new mindset. One that embraces iteration over perfection, values resilience over reputation, and defines success not by where you started, but by how far you’ve grown.
You’ll also gain:
A framework for making smart moves with limited resources
Mental models for navigating uncertainty and ambiguity
Tools to help you build a company that lasts, not just one that launches
Confidence that you’re not behind—you’re just building in real time, like the rest of us
An Invitation
If you’re someone who’s building, leading, or dreaming of starting something, and you’re doing it without shortcuts, this book is for you.
I hope it helps you feel less alone. I hope it gives you a clear path forward. And most of all, I hope it reminds you that growth is never about having it all figured out.
It’s about showing up, staying in the game, and continuing to grow into it.
Learn more and preorder here: https://growinto.it

FEATURED ARTICLE
Grow into it: The Entrepreneur’s Manual You Wish You Had at the Start
I never set out to become an author. But after two decades of building companies, mentoring founders, investing in startups, and navigating the unpredictable highs and lows of entrepreneurship, I realized there was something missing in the startup conversation.
Article Type
WRITTEN BY Rafael H. Kartaszynski
About
Dr. Rafael H. Kartaszynski, MBA
Entrepreneur | Mentor | Investor | Growth Strategist
Dr. Rafael H. Kartaszynski is a serial entrepreneur, technologist, and business builder with a PhD in computer science and an MBA from the University of Illinois. He co-founded Pro-Project, a med-tech company that grew from humble beginnings in Poland into a global brand serving customers in over 110 countries.
Rafael’s ventures span industries, from healthcare and education to food and gaming. He has co-founded a pizza truck business, a pizza oven production company, a private K-8 school, and now leads DesertShrimp Games, a creative studio building immersive game experiences.
Today, he is the founder of TechEdge Dynamics (TED Studio), a growth studio focused on helping businesses leverage AI and technology to scale smarter, and VisionariesNV, a soft-landing and global expansion platform. Based in Las Vegas, VisionariesNV helps international companies, especially from Europe and Asia, enter the U.S. market strategically, while also supporting U.S.-based companies in expanding abroad through trusted global networks and partnerships.
As a startup mentor with, among others, StartUpNV, Founder Institute, and the SelectUSA Tech program, Rafael supports early-stage and growth-stage entrepreneurs in navigating market entry, product-market fit, and scaling challenges. His mentoring is rooted in real-world experience, strategic clarity, and a deep belief that entrepreneurship is an iterative, purpose-driven journey.
MoreArticles

{Title}
{Author}
























