

BY ALLISON POTTERMAN
When Dajia Watson reflects on her journey, it doesn't start with a eureka moment but rather unfolds from the steady accumulation of realizations over eight years in accounting. As she navigated the meticulous world of managing financial records for large facilities, the inefficiencies she encountered were glaring, yet surprisingly common. "Many property finance processes were still incredibly manual," she recounts. "It felt like we were operating in the stone ages, with spreadsheets and disconnected systems."
Driven by this awareness, Dajia decided to build Nestly, an AI-powered platform that promises to revolutionize financial operations for rental real estate. Her vision is bold: simplify workflows, automate laborious tasks, and provide intelligent insights. Nestly is more than software; it's a modern solution to an age-old problem, tailored to meet the needs of property owners navigating the maze of financial management.
Validation came swiftly for Dajia when she began sharing Nestly’s mission. "People weren’t just interested — they were relieved," she recalls. This overwhelming need and eager anticipation transformed her spark of an idea into an urgent reality. "Hearing property owners say they wished something like Nestly already existed made me realize I was building something truly valuable."
To amplify Nestly’s impact, Dajia envisions strategic partnerships spanning real estate, fintech, and AI. Collaborating with property management platforms and accounting software providers could streamline workflows, while alliances with financial institutions may bolster trust and amplify market reach. These relationships are not mere business strategies; they reflect a commitment to creating an ecosystem where financial clarity and automation thrive.
As AI continues to evolve, so too will Nestly. Dajia speaks with excitement about transforming the platform into a financial intelligence powerhouse. With AI's predictive capabilities, Nestly could help property owners forecast cash flow and navigate potential risks more strategically. "The goal is to shift from reactive financial management to proactive, data-driven portfolio optimization," she explains. Here, Nestly isn't just a tool; it's a newfound lens through which property owners can envision their investments with clarity and precision.
Over time, Dajia’s perception of AI in real estate has undergone a profound transformation. It is no longer an elusive promise of future tech applications but a critical infrastructure for upgrading operational efficiency and financial transparency. These realizations have reshaped her path, as Dajia now sees AI as integral to democratizing access to professional-grade financial insights for all property owners.
For anyone intrigued by Nestly’s transformative promise, joining the conversation is simple. Interested minds and potential partners can connect via Nestly's website (www.NestlyAI.net) or through LinkedIn, where Dajia remains eager to engage, share insights, and chart the course for a future where property finance is as modern and intuitive as it is powerful.
Through Nestly, Dajia Watson is weaving AI into the fabric of real estate finance, not just to adjust the status quo but to redefine what's possible — bringing the industry one step closer to embracing a smarter, more efficient era.

Featured Interview
The Nestly Story: Modernizing Real Estate Finance with AI
Article Type
FEATURING Dajia Watson
Below is our interview with Dajia Watson.
{Introduction}
What was the moment you knew you wanted to build something of your own, and why was Nestly, LLC chosen as your venture?
With over eight years of experience in accounting, including working as a property accountant on government contracts, I spent years managing financial records tied to large facilities and regulated environments. Those roles required precision, organization, and accountability, but one thing stood out to me — many property finance processes were still incredibly manual. It often felt like operating in the stone ages, with spreadsheets, disconnected systems, and repetitive tasks that took time away from strategic decision-making.
Seeing how much inefficiency existed made me realize there had to be a better way. Property owners and investors were managing valuable assets, yet the financial tools available to them often lacked automation, real-time visibility, and intelligent insights. I wanted to create something that simplified those workflows while bringing modern technology into an industry that still relied heavily on manual processes.
That realization led to the creation of Nestly. Nestly is an AI-powered financial operations platform built specifically for rental real estate. The goal is to make property finance more efficient, automated, and insightful — helping owners track performance, reduce administrative work, and make smarter financial decisions. By combining accounting expertise with artificial intelligence, Nestly aims to give property owners the clarity and efficiency they need to grow confidently.
For me, this isn’t just about building software. It’s about modernizing how property finances are managed and giving everyday investors access to tools that make their lives easier and their investments stronger.
What moment made you feel most validated in pursuing Nestly as your venture?
One of the most validating moments for me was when I started talking to property owners and real estate professionals about the idea behind Nestly. After years in accounting, including property accounting on government contracts, I had seen how structured and precise financial systems could be — yet in real estate, many owners were still relying on manual spreadsheets, disconnected tools, and time-consuming processes. When I shared the idea of an AI-powered platform to automate and simplify property finance, the response was immediate. People weren’t just interested — they were relieved someone was finally addressing the problem.
That feedback confirmed what I had already sensed from experience: this wasn’t just my frustration, it was a widespread need. Hearing property owners say they wished something like Nestly already existed made me realize I was building something truly valuable. That moment shifted my mindset from “this could work” to “this needs to exist,” and it gave me the confidence to fully commit to building Nestly.
What partnerships do you envision forming to enhance Nestly's impact?
To enhance Nestly’s impact, I envision forming partnerships across the real estate, financial technology, and AI ecosystems. Strategic collaborations with property management platforms, accounting software providers, and real estate investment networks would allow Nestly to integrate seamlessly into workflows property owners already use. These partnerships can help streamline data flow, reduce manual entry, and provide more accurate financial insights.
I also see strong potential in partnerships with financial institutions, proptech organizations, and industry associations that support real estate investors. These relationships could help expand access to smarter financial tools while building trust and adoption within the market.
On the technology side, collaborations with cloud infrastructure providers, AI research groups, and development partners will be key to scaling securely and innovating responsibly. Ultimately, the goal is to build an ecosystem around Nestly that makes financial clarity and automation accessible to property owners at every stage of their investment journey.
In what ways do you see Nestly evolving with the AI landscape?
As the AI landscape evolves, I see Nestly growing into a true financial intelligence platform for rental real estate. Beyond automating bookkeeping and reporting, AI will enable predictive insights — helping property owners forecast cash flow, identify risks earlier, and make more strategic investment decisions. The goal is to shift from reactive financial management to proactive, data-driven portfolio optimization.
I also see AI enabling deeper personalization, where Nestly can adapt insights and recommendations based on each user’s portfolio size, goals, and financial patterns. As AI models improve, automation can extend into areas like expense categorization, anomaly detection, and scenario planning, making financial management more intuitive and less time-consuming.
Long term, Nestly aims to stay aligned with responsible AI development — prioritizing data security, transparency, and practical usability while helping property owners benefit from innovations without needing technical expertise. Ultimately, the vision is for Nestly to evolve alongside AI to make property finance smarter, simpler, and more accessible for investors at every level.
How have your perceptions of AI's role in real estate shifted over time?
Early on, I saw AI in real estate mostly as a future concept — something associated with property search, valuations, or market analytics. But as I spent more time working in accounting and property finance, especially in environments where accuracy and structure were critical, my perspective shifted. I realized the biggest opportunity wasn’t just market predictions — it was operational efficiency and financial clarity.
Many property owners still manage finances manually, using spreadsheets and disconnected tools. Seeing that gap made it clear that AI could play a much more practical role: automating repetitive financial tasks, improving reporting accuracy, and giving investors real-time insights into their portfolios.
Over time, I’ve come to see AI less as a novelty and more as essential infrastructure for modern real estate operations. It has the potential to make financial management smarter, more accessible, and less time-consuming — especially for everyday investors who don’t have large teams or sophisticated systems.
That shift in perspective is ultimately what inspired Nestly. I believe AI can help bring professional-grade financial intelligence to property owners at every level, helping them operate more confidently and efficiently.
How can readers connect with you or learn more?
Readers can learn more about Nestly and follow our progress by visiting www.NestlyAI.net, where they can join the waitlist for early access, updates, and upcoming features. I’m always open to connecting with property owners, real estate professionals, potential partners, and anyone interested in how AI is transforming financial operations in real estate. You can also connect with me on LinkedIn to follow the journey, share insights, or start a conversation about the future of property finance and technology.


About
MoreArticles

{Title}
{Author}


