Eric LaCasse is the founder of SEO Expert Las Vegas, a forward-thinking digital consultant specializing in AI Search Optimization (AISO) — the evolution of SEO in the age of ChatGPT, AI Overviews, and answer engines.

With over 6 years of experience helping businesses dominate local search, Eric now helps brands become findable across Google SGE, voice assistants, and AI-powered tools where traditional SEO stops working. He combines deep strategy with automation — building custom bots, workflows, and AI tools that drive real-world results and save hours of manual work.

Eric is also the creator and speaker behind the provocative and popular presentation, “Google Is Just Not That Into You,” a live session that demystifies how AI is reshaping the way businesses show up online — and why clinging to old SEO methods won’t cut it.

If you're looking for someone who understands both how search works and where it’s going, Eric is leading the way in turning outdated SEO tactics into modern, AI-ready visibility systems.